At the end of March in
the Carrollwood Cultural
Center we will celebrate
the 50th anniversary of
Carrollwood. And Matt
Jetton will be there to
meet and greet you. Had
developer Matt Jetton not
had a grand vision and a
master plan to turn 325+
acres of citrus nursery
land into Original
Carrollwood, he might
have been just another
home builder.
As it is, with the second
phase of Matt’s plan,
Carrollwood Village, added
to his portfolio, Jetton is
being celebrated on this
fiftieth anniversary as an
authentic visionary. Many
men do not live to see
their masterpieces completed,
but Matt and his
family have lived happily
right in the middle of
Carrollwood Village for
many years now
.
Twelve years ago the story of Matt Jetton was the first in the series
of articles which became “Who’s Who in the Village. ”Then, as now,
the Jettons — Matt, Mary and Mark — lived in Phase II of the
Village, although once upon a time they were the first residents
of this entire area, living on Carrollwood Village Drive. Daughter, Melissa,
was a child then; now she is a married mother of two who lives in Original
Carrollwood and teaches at Dorothy Thomas Exceptional School.
In the intervening years, the Jettons moved out to a horse farm they owned
and their lives revolved around horse-racing. But those days are behind them
now, and they’re happy to just share their home with a Golden Retriever
named Elizabeth. On the day I visited recently, Elizabeth
and Melissa’s visiting dog Katrina came to the door to
greet me.
“Well, what’s happened in the last twelve years, Matt?” I
asked. He grinned and his eyes twinkled,“I’ve just gotten
older…and so has my dog. ”“That’s true of all of us, Matt. ”
His grandchildren, Ashley and namesake Matt III, just tots
when first I met them, are teenagers now and continue to
give their grandparents and Uncle Mark great pleasure.
For the sake of you who didn’t read the first story, here’s
the short story of the founding of Carrollwood Village:
A hundred years ago, more or less, Matt Jetton’s grandfather came to Tampa
from Tennessee and helped to develop what is now known as Historic Hyde
Park. Jetton Avenue, which runs through some of South Tampa’s most fashionable
areas is named for that Matthew Jetton.
Our Matt Jetton attended Plant High School and the University of Florida,
where one of his fraternity brothers was former governor Lawton Childs. As
a young businessman, he started Sunstate Builders and in the late 1950’s had
a vision of creating housing to relieve crowding in South Tampa. That vision
materialized as Carrollwood, now Original Carrollwood, as its residents now
insist upon! As luck would have it, the University of South Florida came into
being about that time, and its faculty and staff eagerly flocked to the newly
built Carrollwood to buy their homes. USF’s first president, Dr. John Allen
was one of those buyers.
By 1968 there were 1000 homes nestled around the shores of Lake Carroll,
and Matt Jetton was looking for new ground to break. Just north and west of
Original Carrollwood was almost 2000 acres that seemed prime for Jetton’s
next development. He planned for this one to be built around a 54-hole Golf
and Country Club. Original plans called for two public schools, as well as a
possible private school. Where Cypress Trace now stands, off of Burrington,
there was an Equestrian Center. There were homes in all price categories:
single family, condominiums, cluster homes, patio homes, townhouses.
Carrollwood Village was unique in that it was one of the first building projects
in Hillsborough County to involve study and planning by such experts
as traffic engineers, school planners and environmentalists, to determine its
regional impact upon the community. When traffic engineers said,“of course,
you’ll eventually need a traffic light here, and here, and here,” Jetton thought,
“Here? In the middle of nowhere?” Today the traffic lights are just where
they said they’d be someday.
Matt Jetton’s plans were so well-laid that
even though economic pressures and an
energy crisis led him to sell Sunstate Builders
and leave the completion of Carrollwood
Village to other builders, the Village remained
true to its original concept.
It has been a pleasure to re-tell the story
of our founding father, Matt Jetton, and to
have a good excuse to visit with him and
his family once again. I hope to see you at
Carrollwood Cultural Center on March 30
and that you’ll shake hands with my friends,
the Jettons.You might say “thanks”, too!